Message Development Consulting
For anyone considering a messaging campaign, there are more different techniques and vendors than ever. But what makes a message truly effective? KNP helps clients understand the commonly used tools of the trade—survey questions, focus groups, dial testing, linguistic analysis—as well as newer web-based approaches, and asks critical questions about each tool with an eye towards aligning the process with strategic goals. Is your message memorable? Credible? Fun to say? Does it actually change opinions, and if so whose? Which message forms are best suited for formats varying from sound bytes to bumper stickers to stories? KNP addresses every step of the message development process from overall strategy to vendor selection to advocate training, and turns clients into them sharper customers and message-makers themselves.